BRAND CASE STUDY

Ora Faith & Co.

Ora Faith & Co. makes holistically guided intent candles, with each ingredient and step in the process designed to help their recipients set intentions and manifest their dreams. They’re crafted with special herbs, charged stones, reiki healing, and prayer—and poured with love and positive energy to create a blissful, targeted burn.

A woman reaching out, wearing rings and a bracelet, with tarot cards on the table. Overlay text reads 'ORA FAITH & CO.'
Logo with geometric shapes and the text 'ORA FAITH & CO.' on a purple textured background.
Dark blue background with elegant beige cursive text that reads "Our Faith."

The Vision

For this project, I knew it was important to design a logo and materials that set these candles apart from the average candle made for scent or aesthetics. One that spoke to the spiritual inspiration for the product and the purpose behind its creation.

spiritual • accepting • intuitive • magical

✦ Brand Identity
✦ Label Design
✦ Website Design

A minimalistic geometric design with concentric circles and a diamond shape at the center, set against a dark purple background.

Project Scope

Display of branding materials for Ora Faith & Co., including a purple and gold logo design, color palette, and product labels for handmade soy wax candles, with images of candles and related artwork.
A purple business card from Ora Faith & Co. resting on purple amethyst crystals on a white background.

My Approach

For the logo design, I was inspired by the ornate details found on traditional tarot cards.

The logo is framed beautifully, making for an impactful image. The moon and crystal are important elements and speak to your spiritual energy. The serif font is easily legible and has the perfect amount of visual interest to create a cohesive logo, tying together all the elements.

Several candles with blue labels lying on sandy ground. The candles are from Ora Faith & Co, labeled as handcrafted wax candles, 10 oz, for protection and calm and cleanse.
Close-up of a candle with a dark label reading 'ORA FAITH & CO.' placed on a wooden surface, with other candles partially visible in the background.
A sign with a purple background, featuring a minimalist logo with crystals and leaves, and the text 'ORA FAITH & CO.'
Multiple tablet screens displaying website pages related to spirituality, jewelry, tarot readings, crystals, and water bottles, arranged on a dark blue surface.

The Result

“I can't even begin to express how incredible you are! I mean, seriously, you've blown me away with your talent!

This is beyond perfect – it's like you reached into my mind and pulled out exactly what I had imagined. I'm not even kidding, I saw your work and I had to hold back tears. You've truly captured the heart of what I wanted to convey. I'm over the moon with happiness, and saying "thank you" is just not enough. You're not just amazing, you're an absolute miracle worker!”

Carrie
Founder, Ora Faith & Co.

A young woman with long, dark red hair, blue eyes, and light skin with freckles, wearing a beige top and a gold necklace with charms.

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