BRAND CASE STUDY
Terra Retreats
Created in collaboration with September Design Studio
This project was a really special one for me. I collaborated with September Design Studio on the brand identity for Terra Retreats—a regenerative hospitality concept rooted in land restoration, slow travel, and deep connection to place.
The Vision
From the very beginning, Terra felt like one of those brands that needed to be approached with care. It wasn’t about making something flashy or overly “eco.” It was about creating a visual identity that felt grounded, intentional, and quietly powerful — something that could hold both beauty and responsibility.
Earthy but elevated, soulful yet professional, and able to speak to both conscious travelers and long-term partners.
✦ Creative Direction
✦ Brand Identity
✦ Signage & Wayfinding
✦ Presentation Design
Project Scope
My Approach
I focused on shaping the brand identity and visual foundation in collaboration with September Design Studio. My goal was to create something calm, intentional, and timeless—nothing trendy or overdone.
The logo symbol draws inspiration from the mountain goat (chamois), reflecting balance, resilience, and harmony with rugged landscapes. From there, I built a grounded color palette, warm yet clear typography, and subtle illustrative details that support the story without overpowering it.
The result is a brand that feels rooted, refined, and quietly confident.
“They have a great combination of artistic talent, technical skills and marketing savvy. The brand work nicely captured our ethos and has an appealing aesthetic for our customers.”
ELLIOT GANSNER
Founder, Terra Retreats
