BRAND CASE STUDY

Terra Retreats

Created in collaboration with September Design Studio

This project was a really special one for me. I collaborated with September Design Studio on the brand identity for Terra Retreats—a regenerative hospitality concept rooted in land restoration, slow travel, and deep connection to place.

Open notebook with brown cover, logo reading 'Terra Retreats', website 'terra-recen.com', the phrase 'restore the land and yourself', and handwritten notes 'field notes' on a green background.
Brown textured background with a white logo of a mountain, a tree, and a goat, along with the words 'TERRA RETREATS'.
A young person wearing a red knit beanie, a layered orange and navy weather jacket with a 'Terra Retreats' logo on the chest, looking into the distance outdoors.

The Vision

From the very beginning, Terra felt like one of those brands that needed to be approached with care. It wasn’t about making something flashy or overly “eco.” It was about creating a visual identity that felt grounded, intentional, and quietly powerful — something that could hold both beauty and responsibility.

Earthy but elevated, soulful yet professional, and able to speak to both conscious travelers and long-term partners.

✦ Creative Direction
✦ Brand Identity
✦ Signage & Wayfinding
✦ Presentation Design

A stylized logo for Terra Retreats featuring a mountain landscape with a mountain goat or sheep, a sun, and pine trees, all in white and tan on a dark brown background.

Project Scope

Close-up of a person planting or tending to a garden, wearing black rubber boots, a red jacket, and gray gloves, working with soil and green plants.
Close-up of business cards on a wooden table and green surface, including a business card with a fingerprint design and contact details.

My Approach

I focused on shaping the brand identity and visual foundation in collaboration with September Design Studio. My goal was to create something calm, intentional, and timeless—nothing trendy or overdone.

The logo symbol draws inspiration from the mountain goat (chamois), reflecting balance, resilience, and harmony with rugged landscapes. From there, I built a grounded color palette, warm yet clear typography, and subtle illustrative details that support the story without overpowering it.

The result is a brand that feels rooted, refined, and quietly confident.

A hand rests on a tree trunk with moss, featuring a logo for Terra Retreats, which includes a mountain, a goat or ibex, a sun, and a forest.
Wooden signpost in a foggy forest with three directional signs; a green sign indicating parking with the words 'Parking Estacionamiento,' a yellow sign with a bird icon and the words 'Cabina 01' pointing right, and a small part of another yellow sign below.
A layered marketing brochure for Terra Retreats featuring a logo, contact information, a photo of a modern cabin with a garden, and outdoor adventure imagery. The background is textured green.
Outdoor reception sign with a mountain and sun illustration, and the word 'Reception' in both English and Spanish, situated on a landscaped area with flowers, bushes, and a wooden fence in the background.
Wooden sign with black and white logo and text that reads "Terra Retreats - restore the land and yourself. Thank you for being here," inside a building near a wall.

“They have a great combination of artistic talent, technical skills and marketing savvy. The brand work nicely captured our ethos and has an appealing aesthetic for our customers.”

ELLIOT GANSNER
Founder, Terra Retreats

A man with curly brown hair, a beard, and wearing a gray t-shirt, standing outdoors near a body of water with green trees and hills in the background.

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