BRAND CASE STUDY

You:Transformed

By creating transformational personal development programs through spirituality, You:Transformed empowers people to transform and consciously create the life of their dreams.

Book cover titled 'Y04: Transformed' written in bold dark letters on a light blue background.
A side profile of a young man with glasses, a beard, and short hair, speaking in a group setting, with a woman in the background and the text 'YOU: TRANSFORMED' overlaid on the image.
A vertical infographic with three sections against a dark sky background. The top section has a fingerprint icon and the text "Know Thyself." The middle section features an eye icon and the text "Align to the True You." The bottom section displays a heart-shaped flower icon and the text "Consciously Create."

The Vision

Create a brand identity that sets You:Transformed apart as a trusted organization, with the wisdom and map that will help people transform and consciously create the life of their dreams. The brand is based on wisdom in action, with a positive, loving air of service surrounding it, which should be visually represented.

empowering • transformational • magnanimous

Simple line drawing of a yoga or meditation pose with three lines forming a figure in a circular background.

Project Scope

✦ Brand Identity
✦ Workbook Design
✦ Print Material
✦ Kajabi Website
✦ Apparel Design
✦ Illustration

A digital graphic design of an inspiring self-development program called 'You: Transformed', featuring a young man with closed eyes, outdoor background, color palette options, and informational content about the program's benefits and practices.
Three flyers for an upcoming event called 'Manifest: A New Destiny' featuring smiling people outdoors, with information about the event date, location, and activities, including Enlightening Lessons, Interactive Experiences, and Energetic Meditations.

My Approach

Through my own experience, I know how powerful working with a coach like You:Transformed can be. How it wakes you up, illuminates your world, and leaves you in awe.

When reflecting on how that could be represented, we landed on the lightning bolt: A strong force of nature and a jolt of energy much like you experience during personal transformation.

And so, to create a logo that speaks to the change and transformation you can expect when engaging with You:Transformed, I incorporated a lightning bolt directly into the wordmark.

Logo with a circular emblem featuring leaf, flower, and sun motifs, surrounded by the text "Plant a New Destiny".
Open book with text and illustrations, focusing on a section titled 'Week 2 - Plant the Seed' with an illustration of an outstretched hand and a sunburst.
Close-up of a booklet with the title 'Why am I doing this?' and a forest background, featuring a logo and website URL at the bottom.
Illustrations of natural and spiritual elements: a person with a tree growing from their head, hands releasing energy over mountains, a teardrop with a flame inside, and a hand holding a sheaf of wheat.
Two instances of the logo for SOUL DESIGN with wave-like symbols above the text, on a dark blue background.
Tablet displaying a worksheet titled "Soul Design: Align to Your Design" with sections for reflection on personal design, placed on a blue surface with another worksheet partially visible underneath.
A dark marbled background with a minimalist logo of the Earth surrounded by concentric circles, two stylized trees, a sun, and wavy water lines, along with the text "Earth Realm Profile" underneath.
A logo with a stylized axe inside a circle above a rectangular box with the text "The You Transformed Tribe" in bold, decorative font.
Stylized illustration of a playing card with mountain, sun, clouds, water, heart, and plant motifs, with the words 'ONE HEART' and 'YOU: TRANSFORMED'.
The back of a person wearing a blue t-shirt featuring a colorful, detailed graphic design inspired by a playing card. The design includes a sunrise over mountains, a heart, and a strawberry, with text and decorative elements.

The Result

“"Sylvie immediately connected with the true purpose of our organization's mission.

She used her own personal connection to our work, along with her unique creative lens to craft an outstanding brand identity. I have loved every moment of working with her, and I can't wait to create even more together as we continue to grow!"

MICHAEL & JON HODGE
Founders, You:Transformed

Two smiling men wearing blue hoodies with the text "Y O U" visible, standing close together against a plain background.

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